What We Offer To You
Here Are The Four Core Services We Provide As Your Advisor
Financial planning is the roadmap to managing your money effectively. It involves setting goals like buying a house or retiring comfortably, understanding what you earn and spend, and then making smart decisions to achieve those goals. Aspects include budgeting, saving, investing, and protecting against risks like illness or job loss. Financial Planning is ultimately about making your money work for you to secure your future and achieve your dreams.
According to a Magnify Money study. But the same study shows only 30% of Americans have a financial advisor. What do those few know that many don't?
The CFP® mark is the standard of excellence in financial planning, with high standards of professional competency and ethics. For those that require advanced planning, we offer CERTIFIED FINANCIAL PLANNERS™ on staff.
Sonoma Wealth provides guidance on financial markets so that your investments align with your financial plan, including consideration for your real estate and business investments. Our advisors take on the heavy lifting of allocating, rebalancing and trading portfolios, at your direction, in line with the goals outlined in your financial plan.
Derived from the latin word fiducia, meaning "to trust", being a fiduciary in finance means our advisors and staff work in your best interest. Our team, combined with risk-analysis tools built on a Nobel prize framework, gets to the core of your financial outlook and provides customized recommendations.
Sonoma Wealth Advisors made the "100 Fastest Growing RIAs 2023" report (PDF version here) by SmartAsset. In fact, we made the Top 10! It's an honor to receive national recognition and look forward to sharing our service-minded values with even more Northern California families as we continue to grow.
The above-mentioned recognition was given on September 6 , 2023, based on the time period of 2020-2023. It was provided by SmartAsset. Fermata Advisors, LLC., d/b/a Sonoma Wealth Advisors has reasonable belief that the survey used to determine the award was fair and balanced. Fermata Advisors, LLC. dba Sonoma Wealth Advisors did not provide compensation to the provider for this award. The ranking is not a guarantee of future investment outcomes and does not ensure that a client or prospective client will experience a higher level of performance or results.
Navigating tax scenarios is often referred to as a "maze." Put simply- the types of accounts, investments and moves you make can impact how much tax you owe. With in-house tax professionals, our team can analyze your current situation, and plot out future arrangements to minimize tax liabilities and maximize tax breaks, in accordance with the ever-changing tax codes.
Our tax team crunches the numbers for you using industry-leading FinTech tax tools, and provide a straightforward analysis of opportunities and efficiency strategies.
Sonoma Wealth Advisors was rated "250 Advisors Watch RIAs 2025" by AdvisorHub. Our comprehensive approach ensures we fulfill all your wealth management needs.
The above-mentioned recognition was given in June 2025 based on the time period of 2023-2024. It was provided by AdvisorHub.com. Fermata Advisors, LLC., d/b/a Sonoma Wealth Advisors has reasonable belief that the survey used to determine the award was fair and balanced. The ranking is not a guarantee of future investment outcomes and does not ensure that a client or prospective client will experience a higher level of performance or results.
Just as real estate has a standard amount of insurance, certain insurance products can also help protect your overall financial plan. Our advisors can give guidance in appropriate situations where insurance tools can prevent your plan from getting off track. They are protection against critical events, not investments unto themselves. Again, with Accredited Investment Fiduciaries (AIF®) on staff, our advice is in your best interest.
This means millions of families who count on the income of their providers could be at risk. And only 3-4% of Americans over 50 pay for long-term care insurance, despite Federal estimates that 70% of seniors will need critical services before they die.
Sonoma Wealth Advisors is proud to be recognized on Financial Advisor Magazine's "RIA Survey & Ranking" report. What does this mean for you? It means our approach is resonating with families just like you and with our peers in the industry.
The above-mentioned recognition was given on July 11 2025 based on the time period of 2023-2024. It was provided by FA Magazine. Fermata Advisors, LLC., d/b/a Sonoma Wealth Advisors has reasonable belief that the survey used to determine the award was fair and balanced. The ranking is not a guarantee of future investment outcomes and does not ensure that a client or prospective client will experience a higher level of performance or results.
The Sonoma Wealth Approach
How We View Money And What You Mean To Us
Work With A Real Person
Who Understands Your Goals And Challenges
Your impression of a financial advisor might be someone in a suit, with letters and licenses after their name. And indeed, we do wear professional attire and are highly qualified. But at Sonoma Wealth Advisors, we're also Moms and Dads and baseball coaches like you. We go to the movies, we like milkshakes, we have families and we've faced challenges, just as you have. We live, work and support our communities, right here in Northern California.
That helps you because we combine these life experiences with our financial experience to hear your goals, navigate obstacles and determine a path forward. We enjoy a friendly, collaborative atmosphere with our clients. We meet you wherever you are at in your wealth journey to walk alongside and support you.
Latest News & Updates
Our Advisors In The News + Stories You Should Know
Reviews
Google is not a site that Fermata Advisors, LLC, dba Sonoma Wealth can manage, sort, delete or alter. Google contains statements made by individuals that may or may not be current clients of Sonoma Wealth. Our electing to link Google to our website may trigger the SEC's testimonial and/or endorsement requirements. Reviews submitted through Amplify are given by existing clients of Sonoma Wealth. Sonoma Wealth is permitted to remove a review from Amplify only for limited compliance reasons. Any comments provided on Google or Amplify reflect the individual experiences of that reviewer and may not be representative of all clients. Testimonials are not indicative of future performance or success. No compensation is paid by Sonoma Wealth for providing a review.
Jun 18, 2026Shelby has been an asset to the Sonoma Wealth Team. She is extremely knowledgeable, responsive and patient. She keeps in touch which is part of the reason I work with Sonoma Wealth Advisors. They personally care about my situation and give advice as needed. She is the BEST!
Jun 15, 2026I rated Shelby 4 out of 5 stars only because I don't believe anyone is perfect. As my wife and I plan for the future, one of my most important goals is finding an advisory team that can continue to look after my wife's financial well-being if I am no longer here. I want her to have trusted professionals she can turn to with any question—whether financial or otherwise—and know she will receive honest guidance, thoughtful support, and genuine care. Shelby and Clay embody exactly what I was hoping to find. Shelby is exceptionally approachable, knowledgeable, and easy to talk with. Watching her interact with my wife gave me a great deal of confidence and peace of mind. Her warmth, patience, and sincerity were evident from our very first conversations. To be completely candid, if I had not had the opportunity to meet Shelby personally, I don't believe my wife and I would have felt comfortable becoming clients. The trust she helped establish played a significant role in our decision. Together, Shelby and Clay have created the kind of relationship-focused advisory experience that gives us confidence not only for today, but for the years ahead.
Jun 9, 2026Shelby was my first point of contact with Sonoma Wealth, and she is the reason we decided to move our accounts there. She answered all of my questions in such a warm and sincere way — it felt more like talking with a trusted friend than a financial office. Her kindness and professionalism immediately stood out. We have been very happy with Sonoma Wealth, and I wholehearted recommend them for our friends and family members.
Jun 8, 2026Gaetano Bettinelli at Sonoma Wealth Advisors provided incredible support to my family during one of the most difficult times in our lives. After my Dad passed away, my Mom was suddenly faced with countless important financial decisions involving property, transferring annuities into IRAs, merging bank accounts, transferring stock, and planning for a completely new financial future. It was overwhelming. Gaetano met with my Mom, helped create a clear plan, and took so many complicated tasks completely off her plate. He guided her carefully and patiently through every question and decision along the way. The peace of mind that came from knowing everything was being handled correctly was truly priceless. I’m deeply grateful for the help, kindness, and guidance Gaetano and Sonoma Wealth Advisors provided during such a difficult period. It’s hard to fully express how much their support meant to our family, and especially how relieved my Mom feels now.
Jun 8, 2026I have been working with Daren Blonski at Sonoma Wealth Advisors for over 10 years, and I can confidently say he has always had my best interests in mind. Daren is professional, knowledgeable, and genuinely kind. He has helped me with both long-term financial planning and specific financial goals over the years, always taking the time to explain options clearly and thoughtfully. He is one of the very few people I fully trust to recommend to my friends and family. I highly recommend Daren and Sonoma Wealth Advisors to anyone looking for honest, reliable financial guidance.
Jun 2, 2026We’ve been very pleased with our experience at Sonoma Wealth. Clay has been knowledgeable, responsive, and easy to work with, and we feel very confident in the guidance we’ve received.
Jun 1, 2026Chris is so knowledgeable, in so many areas. This isn't just about your "retirement" accounts. He looks at your whole financial picture. He helps with understanding when to "hold" or when to "sell" real estate you own, ideas about when to take social security and life planning in general. He always makes time when I have questions. I've referred other to him as well.
Jun 1, 2026I met with Daren in 2019. I was impressed that he was teaching about Financial Freedom and how to start managing your money. He never tried to sell me on moving my funds. It was more about building trust. The more I learned from him, the more I understood how he works to manage his clients' accounts. I moved my money over and have never looked back. I am one of his biggest fans and continue to refer clients, friends and family to him.
Jun 1, 2026I met with Darren and Chris several years ago. I felt very confident in transferring my accounts to Sonoma Wealth Advisors. I think I am one of their biggest fans and continue to share them with friends and family. They offer a personal approach which is different from what I've experienced in the past! I highly recommend them.
May 29, 2026We are so glad Gaetano Bettinelli is so thoughtfully managing our investments, and educating us about our finances. We also appreciate his recognition of our preference to trust him to act in our best interests while we remain primarily hands-off investors.
May 26, 2026Shelby is the best! Always helpful, cheerful, and fun to talk to!
May 24, 2026Clay is a lovely person. He has helped my husband and me navigate all of our finances. Clay speaks to us kindly, answers every question we have and then don't have, gives us fair and thoughtful advice, all in a friendly and professional manner. He has helped feel more secure and stable in our plans for the near future, retirement and for our children. We could not be more pleased with Clay and look forward to our next meeting.
May 22, 2026I've been working with Clay & Chris for 2 years now. They have carefully planned my investments and taught me so much about my long term retirement and portfolio. Clay in particular is very prompt, kind and thorough with his work and recommendations. I would highly recommend him as an advisor.
May 20, 2026Gaetano always ensures our questions are answered and that we're clear on what our plan is moving forward. We trust his advice and know he and the entire team are working to help set us up for success. We greatly appreciate Gaetano's check-ins and awareness of where we are in life - he helps us keep our portfolio on track even when it isn't at the front of our mind. We highly recommend working with Gaetano and the team at Sonoma Wealth Advisors.
May 17, 2026One of the best decisions of our life was to take all of our investments and work with Sonoma Wealth Advisors on our future retirement strategy. They are always available to answer questions at a moment’s notice. We meet twice a year to review the past, present and plan for the future. The second best decision we made was moving to Hawaii and if it wasn’t for the exceptional growth in our investments we wouldn’t have been able to do so. The staff are our financial representatives, now they are part of our ohana and no one is left behind. With much aloha❤️ Mahalo nui Loa
May 15, 2026Shelby Wirick is the best!!!! She is most enjoyable to work with! Always friendly, professional and available for even the simplest of questions! She is amazing and I count myself so lucky to have found her. My financial security is safe in her hands as well as with all the team at Sonoma Wealth Advisors. Thank you Shelby!
May 14, 2026I am fairly new to Sonoma Wealth, but Clay has been great so far! Always kind and helpful with all my questions.
May 14, 2026Clay is fabulous to work with! He is extremely responsive and always makes great recommendations based on our needs. We are thrilled to work with Clay. We highly recommend working with Clay and Sonoma Wealth.
May 14, 2026Shelby is incredible to work with! Very responsive, extremely intelligent, and a great listener. She understands our needs and always guides us in the right direction. I highly recommend Shelby for any financial planning needs.
May 14, 2026Working with Daren and his team has been an exceptional experience. What truly sets him apart is how personalized and thoughtfully curated his approach is. He has taken the time to deeply understand my unique financial situation, goals, and concerns rather than offering a one-size-fits-all strategy. His level of professionalism, communication, and attention to detail consistently exceeded my expectations. Every recommendation felt intentional, well researched, and aligned with both my short- and long-term objectives. I always feel supported, informed, and genuinely valued as a client. Daren has created a highly sophisticated yet approachable experience that inspires confidence and trust. If you are looking for financial advisors who combine expertise with truly individualized service, I cannot recommend them highly enough.