Live Your Legacy

With a Tax-Efficient Financial Plan for Today, and the Horizon

What We Offer To You

Here Are The Four Core Services We Provide As Your Advisor

Work With A Real Person

Who Understands Your Goals And Challenges

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Your impression of a financial advisor might be someone in a suit, with letters and licenses after their name.  And indeed, we do wear professional attire and are highly qualified. But at Sonoma Wealth Advisors, we're also Moms and Dads and baseball coaches like you.  We go to the movies, we like milkshakes, we have families and we've faced challenges, just as you have.  We live, work and support our communities, right here in Northern California.

That helps you because we combine these life experiences with our financial experience to hear your goals, navigate obstacles and determine a path forward.  We enjoy a friendly, collaborative atmosphere with our clients.  We meet you wherever you are at in your wealth journey to walk alongside and support you.

Latest News & Updates

Our Advisors In The News + Stories You Should Know

From Blog
May 29, 2026
Podcast: Stock Market/Economic Disconnect
In the month of May 2026, The Dow hit a record high on the exact same day consumer sentiment hit an all-time low — and that disconnect is telling us something important. Wall Street is celebrating...
From Blog
May 22, 2026
Podcast: SpaceX IPO
SpaceX just filed the largest IPO in history with a $1.7 trillion price tag, but the S-1 reveals a much murkier story. Starlink is the only division turning a profit- the rocket business loses money..
From Blog
May 19, 2026
Behind the Firm: Jackie Egidio on Running Sonoma Wealth Advisors

What's it really like running a financial firm with 12 advisors, thousands of clients and $1 billion Assets Under Management? Find out as Sonoma Wealth Chief Operating Officer Jackie Egidio steps in to the guest chair of the Beyond the Vines...

From Blog
May 15, 2026
Podcast: The Fed's Finger Trap
CPI inflation hit 3.8%, the highest since 2023. New Fed Chair Kevin Warsh was installed to deliver a fed rate cut in 2026, but the numbers say he can't. While the S&P 500 hits record highs on...
From Blog
May 08, 2026
Podcast: Did Tariffs Fix The Trade Deficit?
We're just over a year past the proclamation that tariffs would fix all of America’s economic woes.  Did it really work?  Did the market care one way or the other?  Let’s find out On The Market. 
From Blog
May 01, 2026
Podcast: Powell Out, Warsh In
Changing of the guard is officially underway at the Fed, although Jerome Powell’s not going far.  How might new Fed Chair Kevin Warsh approach interest rates?  Will you finally be able to refinance?  
From Blog
April 24, 2026
Podcast: Is Stagflation Coming?
Search analytics platforms are seeing a bump this week in the term “stagflation”, a stagnant economy that is also experiencing inflation. Does the narrative hold true in the numbers? Or is it just..
From Blog
April 17, 2026
Podcast: Market Rally Or Trap?
The S&P pushed to new highs this week — was it a foundational move or a headline-driven band-aid? This week on On The Markets, Daren breaks down whether this rally is the real deal or just another...
From Whitepapers
April 15, 2026
The Power of Balance: Why Women in Leadership Are Essential to the Future of the RIA Industry

The registered investment advisory industry is experiencing rapid growth, with more firms, more clients, and more assets than ever before. At its core, this is a relationship-driven business built on trust and long-term guidance.

 

Yet despite...

From Blog
April 10, 2026
Podcast: Markets Rally Through Headwinds
While market movements can often be “priced in” weeks or months in advance, this week’s news cycle clearly had impacts on asset performance.  With so many reasons for a downturn, the market still...
Prev
Next
From Blog
May 29, 2026
Podcast: Stock Market/Economic Disconnect
In the month of May 2026, The Dow hit a record high on the exact same day consumer sentiment hit an all-time low — and that disconnect is telling us something important. Wall Street is celebrating...
From Blog
May 22, 2026
Podcast: SpaceX IPO
SpaceX just filed the largest IPO in history with a $1.7 trillion price tag, but the S-1 reveals a much murkier story. Starlink is the only division turning a profit- the rocket business loses money..
From Blog
May 19, 2026
Behind the Firm: Jackie Egidio on Running Sonoma Wealth Advisors

What's it really like running a financial firm with 12 advisors, thousands of clients and $1 billion Assets Under Management? Find out as Sonoma Wealth Chief Operating Officer Jackie Egidio steps in to the guest chair of the Beyond the Vines...

From Blog
May 15, 2026
Podcast: The Fed's Finger Trap
CPI inflation hit 3.8%, the highest since 2023. New Fed Chair Kevin Warsh was installed to deliver a fed rate cut in 2026, but the numbers say he can't. While the S&P 500 hits record highs on...
From Blog
May 08, 2026
Podcast: Did Tariffs Fix The Trade Deficit?
We're just over a year past the proclamation that tariffs would fix all of America’s economic woes.  Did it really work?  Did the market care one way or the other?  Let’s find out On The Market. 
From Blog
May 01, 2026
Podcast: Powell Out, Warsh In
Changing of the guard is officially underway at the Fed, although Jerome Powell’s not going far.  How might new Fed Chair Kevin Warsh approach interest rates?  Will you finally be able to refinance?  
From Blog
April 24, 2026
Podcast: Is Stagflation Coming?
Search analytics platforms are seeing a bump this week in the term “stagflation”, a stagnant economy that is also experiencing inflation. Does the narrative hold true in the numbers? Or is it just..
From Blog
April 17, 2026
Podcast: Market Rally Or Trap?
The S&P pushed to new highs this week — was it a foundational move or a headline-driven band-aid? This week on On The Markets, Daren breaks down whether this rally is the real deal or just another...
From Whitepapers
April 15, 2026
The Power of Balance: Why Women in Leadership Are Essential to the Future of the RIA Industry

The registered investment advisory industry is experiencing rapid growth, with more firms, more clients, and more assets than ever before. At its core, this is a relationship-driven business built on trust and long-term guidance.

 

Yet despite...

From Blog
April 10, 2026
Podcast: Markets Rally Through Headwinds
While market movements can often be “priced in” weeks or months in advance, this week’s news cycle clearly had impacts on asset performance.  With so many reasons for a downturn, the market still...
Prev
Next

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