What We Offer To You
Here Are The Four Core Services We Provide As Your Advisor
Financial planning is the roadmap to managing your money effectively. It involves setting goals like buying a house or retiring comfortably, understanding what you earn and spend, and then making smart decisions to achieve those goals. Aspects include budgeting, saving, investing, and protecting against risks like illness or job loss. Financial Planning is ultimately about making your money work for you to secure your future and achieve your dreams.
According to a Magnify Money study. But the same study shows only 30% of Americans have a financial advisor. What do those few know that many don't?
The CFP® mark is the standard of excellence in financial planning, with high standards of professional competency and ethics. For those that require advanced planning, we offer CERTIFIED FINANCIAL PLANNERS™ on staff.
Sonoma Wealth provides guidance on financial markets so that your investments align with your financial plan, including consideration for your real estate and business investments. Our advisors take on the heavy lifting of allocating, rebalancing and trading portfolios, at your direction, in line with the goals outlined in your financial plan.
Derived from the latin word fiducia, meaning "to trust", being a fiduciary in finance means our advisors and staff work in your best interest. Our team, combined with risk-analysis tools built on a Nobel prize framework, gets to the core of your financial outlook and provides customized recommendations.
Sonoma Wealth Advisors made the "100 Fastest Growing RIAs 2023" report (PDF version here) by SmartAsset. In fact, we made the Top 10! It's an honor to receive national recognition and look forward to sharing our service-minded values with even more Northern California families as we continue to grow.
The above-mentioned recognition was given on September 6 , 2023, based on the time period of 2020-2023. It was provided by SmartAsset. Fermata Advisors, LLC., d/b/a Sonoma Wealth Advisors has reasonable belief that the survey used to determine the award was fair and balanced. Fermata Advisors, LLC. dba Sonoma Wealth Advisors did not provide compensation to the provider for this award. The ranking is not a guarantee of future investment outcomes and does not ensure that a client or prospective client will experience a higher level of performance or results.
Navigating tax scenarios is often referred to as a "maze." Put simply- the types of accounts, investments and moves you make can impact how much tax you owe. With in-house tax professionals, our team can analyze your current situation, and plot out future arrangements to minimize tax liabilities and maximize tax breaks, in accordance with the ever-changing tax codes.
Our tax team crunches the numbers for you using industry-leading FinTech tax tools, and provide a straightforward analysis of opportunities and efficiency strategies.
Sonoma Wealth Advisors was rated "250 Advisors Watch RIAs 2025" by AdvisorHub. Our comprehensive approach ensures we fulfill all your wealth management needs.
The above-mentioned recognition was given in June 2025 based on the time period of 2023-2024. It was provided by AdvisorHub.com. Fermata Advisors, LLC., d/b/a Sonoma Wealth Advisors has reasonable belief that the survey used to determine the award was fair and balanced. The ranking is not a guarantee of future investment outcomes and does not ensure that a client or prospective client will experience a higher level of performance or results.
Just as real estate has a standard amount of insurance, certain insurance products can also help protect your overall financial plan. Our advisors can give guidance in appropriate situations where insurance tools can prevent your plan from getting off track. They are protection against critical events, not investments unto themselves. Again, with Accredited Investment Fiduciaries (AIF®) on staff, our advice is in your best interest.
This means millions of families who count on the income of their providers could be at risk. And only 3-4% of Americans over 50 pay for long-term care insurance, despite Federal estimates that 70% of seniors will need critical services before they die.
Sonoma Wealth Advisors is proud to be recognized on Financial Advisor Magazine's "RIA Survey & Ranking" report. What does this mean for you? It means our approach is resonating with families just like you and with our peers in the industry.
The above-mentioned recognition was given on July 11 2025 based on the time period of 2023-2024. It was provided by FA Magazine. Fermata Advisors, LLC., d/b/a Sonoma Wealth Advisors has reasonable belief that the survey used to determine the award was fair and balanced. The ranking is not a guarantee of future investment outcomes and does not ensure that a client or prospective client will experience a higher level of performance or results.
The Sonoma Wealth Approach
How We View Money And What You Mean To Us
Work With A Real Person
Who Understands Your Goals And Challenges
Your impression of a financial advisor might be someone in a suit, with letters and licenses after their name. And indeed, we do wear professional attire and are highly qualified. But at Sonoma Wealth Advisors, we're also Moms and Dads and baseball coaches like you. We go to the movies, we like milkshakes, we have families and we've faced challenges, just as you have. We live, work and support our communities, right here in Northern California.
That helps you because we combine these life experiences with our financial experience to hear your goals, navigate obstacles and determine a path forward. We enjoy a friendly, collaborative atmosphere with our clients. We meet you wherever you are at in your wealth journey to walk alongside and support you.
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Reviews
Google is not a site that Fermata Advisors, LLC, dba Sonoma Wealth can manage, sort, delete or alter. Google contains statements made by individuals that may or may not be current clients of Sonoma Wealth. Our electing to link Google to our website may trigger the SEC's testimonial and/or endorsement requirements. Reviews submitted through Amplify are given by existing clients of Sonoma Wealth. Sonoma Wealth is permitted to remove a review from Amplify only for limited compliance reasons. Any comments provided on Google or Amplify reflect the individual experiences of that reviewer and may not be representative of all clients. Testimonials are not indicative of future performance or success. No compensation is paid by Sonoma Wealth for providing a review.
Jun 18, 2026Shelby has been an asset to the Sonoma Wealth Team. She is extremely knowledgeable, responsive and patient. She keeps in touch which is part of the reason I work with Sonoma Wealth Advisors. They personally care about my situation and give advice as needed. She is the BEST!
Jun 15, 2026I rated Shelby 4 out of 5 stars only because I don't believe anyone is perfect. As my wife and I plan for the future, one of my most important goals is finding an advisory team that can continue to look after my wife's financial well-being if I am no longer here. I want her to have trusted professionals she can turn to with any question—whether financial or otherwise—and know she will receive honest guidance, thoughtful support, and genuine care. Shelby and Clay embody exactly what I was hoping to find. Shelby is exceptionally approachable, knowledgeable, and easy to talk with. Watching her interact with my wife gave me a great deal of confidence and peace of mind. Her warmth, patience, and sincerity were evident from our very first conversations. To be completely candid, if I had not had the opportunity to meet Shelby personally, I don't believe my wife and I would have felt comfortable becoming clients. The trust she helped establish played a significant role in our decision. Together, Shelby and Clay have created the kind of relationship-focused advisory experience that gives us confidence not only for today, but for the years ahead.
Jun 9, 2026Shelby was my first point of contact with Sonoma Wealth, and she is the reason we decided to move our accounts there. She answered all of my questions in such a warm and sincere way — it felt more like talking with a trusted friend than a financial office. Her kindness and professionalism immediately stood out. We have been very happy with Sonoma Wealth, and I wholehearted recommend them for our friends and family members.
Jun 8, 2026Gaetano Bettinelli at Sonoma Wealth Advisors provided incredible support to my family during one of the most difficult times in our lives. After my Dad passed away, my Mom was suddenly faced with countless important financial decisions involving property, transferring annuities into IRAs, merging bank accounts, transferring stock, and planning for a completely new financial future. It was overwhelming. Gaetano met with my Mom, helped create a clear plan, and took so many complicated tasks completely off her plate. He guided her carefully and patiently through every question and decision along the way. The peace of mind that came from knowing everything was being handled correctly was truly priceless. I’m deeply grateful for the help, kindness, and guidance Gaetano and Sonoma Wealth Advisors provided during such a difficult period. It’s hard to fully express how much their support meant to our family, and especially how relieved my Mom feels now.