Detailing Into Dollars: How One Couple Keeps Millions In Assets Sparkling

DANO WEIR: So one of the advisors at our firm, Shelby Wyrick, she says to me, she says, you got to talk to Ivan and Allison. They're doing this thing with car detailing. And I was like, oh, okay. It's mobile car detailing and they have a shop and it's great.

DANO WEIR: And it's, you got to talk to them. And I was like, oh yeah, cars. I love cars. Well, let me just take a look at their Instagram. Oh, McLaren F1. Oh, Jaguar SS 100. Oh, Ferrari 12C, a Rolls Phantom, Bentley. Wow. I do got to talk to these guys.

DANO WEIR: Financial confidence for your hip.

DANO WEIR: Money is really good energy. If you're checking out, It's All Money.

DANO WEIR: Welcome to Sonoma Raceway. My name is Dan O'Weir. I'm the marketing director for Sonoma Wealth Advisors. This is It's All Money. And today we're talking cars, we're talking cleaning, we're talking an incredible entrepreneurial story. We're sitting at the Radical Northwest shop.

DANO WEIR: Shout out to Anthony Ward, five-time dealer of the year, hosting us today. And my guests are two incredible business success stories here in Sonoma County. Please welcome to the show from Sonoma Auto Spa, Ivan Jimenez, and from Green Casa Cleaning, Allison Pulido.

SPEAKER 2: Thank you very much.

DANO WEIR: So I'm sitting in front of this awesome race car here, so I got to start there. Sonoma Auto Spa. Ivan, what is Sonoma Auto Spa? What do you do?

SPEAKER 2: So Sonoma Auto Spa, it's a car detailing company. So what we do is, you know, we come to people's houses, we make sure that the cars are sparkling.

DANO WEIR: You come to the house? Yeah. You come to them?

SPEAKER 2: I come to their property, yeah.

DANO WEIR: You come to them? Yep.

SPEAKER 2: We come to the people's houses and then make sure the cars are clean. We have different packages and options from regular washing to ceramic coatings, PPF installations for paint protection films and stuff.

SPEAKER 2: Yeah, we do it all. And then also we work with dealerships. You know, we make sure that the cars look really good when it becomes, they get them in auctions sometimes, a few dealerships, and then we make sure the car look on point so they can sell it.

SPEAKER 2: And we do everything from paint correction to, you know, put some ceramic coatings on vehicles. Yeah, on very exotic cars too. We have a couple of dealerships that they use us from the Bay Area just to make sure that the cars are on point. We do the ceramic coatings for them.

DANO WEIR: So it's car detailing. So you're taking a car that's a little dull. You're taking. Yeah. All the work that people want the end result, but gosh, it's like, I don't want to deal with that. You show up and do it for them.

SPEAKER 2: Exactly. And then there's a lot of the car community is very big. There's clients, there are people that really want to take care of their cars. You know, car people, it's a great industry. It's a big industry.

DANO WEIR: I mean, when you bring the car out, it's a show and it's got a pop, right?

SPEAKER 2: Yeah, especially the clients that have exotic cars. They want to show up to the parking lot or anywhere they go. And then people turn, you know, and see them, you know, they want to break some necks doing that.

DANO WEIR: You're the neck breaker. Yeah. So that's what we do.

DANO WEIR: Well, tell me the story, Ivan. How does this start? I mean, how does this, what is day one of this business? Where did this idea come from? Day one of this business is.

SPEAKER 2: I was getting married. I was working on the restaurant industry for so many years. I stopped doing that because I thought that I reached a limit.

SPEAKER 2: There's a limit, you know, in that industry that you, if you're the owner, of course you know expanding or you know open a second location it's probably you know you go for but if you work in that industry there's so there's some limits that you and you know there's there's a top that you only you can get and i was i was getting married with my wife Alice now and then i i i was like well to make more income you know i mean she likes good stuff you know so so we all do right so you know i i thought of you know I have an idea.

SPEAKER 2: I always like cars and have this little passion for it. So I started with, I was working with her dad for a short period of time. And I was, I've been always a sales guy. So I was talking to their clients. Hey, you know, I'm going to start washing cars.

SPEAKER 2: Can I come on the weekends? That's when I'm off. And one of them was like, yeah, yeah, I need my car clean. What? Come. So I went to her house and I got everything I need. I remember I told you, she lent me about $20 for a.

SPEAKER 2: It was 30 or 60 dollars for a vacuum still haven't paid me back because you know i i did all my research and i was trying to get you know all my equipment together and i i was doing that on weekends and you know she she loved it and she recommended me with other clients too her friends of her like oh this guy wash cars he's the best boom and then to the point where i was just digging a hole in the landscaping company you know for a tree and i got a phone call and then this gentleman Hey, I need a car clean.

SPEAKER 2: I'm going to sell it today. The guy's coming. Can you come? And I was like, oh, you know, I'm booked. You know, I already have a couple of cars this weekend. I can do it until next weekend.

SPEAKER 2: Like wow if you're gonna do this you're not gonna do this full-time then quit he was pissed so i was like okay i i look up and i was like okay this has to be a sign you know you know i was i was booked already two weekends and you know he bullied you into starting the business yes so i did that too and then yeah another funny thing that happened to me is that one time i decided to to do that full-time you know told my you know thank you i'm gonna do this on my own And I remember one time I was at Pete's Coffee.

SPEAKER 2: I was having a coffee there. I told my wife, okay, I'm going to go to work. In Sonoma? Yes, on Broadway. I told her, I'm going to go to work, you know. That day I have nothing. My agenda was like, I was blocked, but I told her, I'll have to go to work. I'll see you later. You know, because I'm not going to show her that I'm not doing great after I quit what I was doing.

SPEAKER 2: So I went to Pete's Coffee and I got myself and I started looking to contacts to call people. And I called a few. And they're like, oh, I'm good, you know. So I remember that time, like if it was yesterday, I closed my eyes.

SPEAKER 2: I swear to God, I closed my eyes and I prayed to God and I told him, if you think that I'm doing the right thing, just give me a sign. I took a deep breath and then I'm not going to lie, 30 seconds later, I got a phone call. Hey, Ivan, you know, I have two cars that I need to get cleaned. Can you come? I'm in Glen Ellyn. And I was like, yes, yes, I can go. I'll be there in 20 minutes.

DANO WEIR: So he comes home and he says, hey, I had a sign. I want to start a business.

DANO WEIR: What did you first think, Allison, when he told you this?

SPEAKER 3: Well, I don't think I heard that story until a while later because apparently he had it all under control. And I think he just wanted to give me that sense of security. It's going to be fine.

SPEAKER 3: I also want to say this all happened formally in the beginning of 2020. So we all know that's when COVID happened. It hadn't had...

SPEAKER 3: Started yet but a couple months later boom everything shuts down so that's another big part but yeah i mean he he was sure that he was going to make it work and i was just trusting him trusting in god that this all these signs that he was searching for i guess were appearing and here we are today six years later with the business is a success thankfully yes.

DANO WEIR: You mentioned you're starting with individuals, you're starting with private residences, and then you get a reputation for high quality client privacy. You're deferential to what's going on with their situation. And you kind of start ratcheting up and getting cleaner and cleaner and bigger and bigger cars. What was the first car that you detailed where you were like, whoa, I got that, whoa, look at this?

SPEAKER 2: I had a client on... On 8Th Street, they had a little car club there. And this gentleman that owns a little space in a warehouse there called me and told me, oh, I have something to show you. Can you come? So he took a picture of my Jeep.

SPEAKER 2: You know, he called me. I was like, oh, I saw you working. And then, you know, I went to meet him. And then he's like, hey. And he opened the little door. And when I entered, you know, there were like 27 cars. I want you to work on, you know, this car.

SPEAKER 2: And you know you to see if you're you qualify for my standards and i was like okay so when they told you that you're like okay so i grabbed the best of the best and i started sweating and you know i was nervous too because i was i was touching a really expensive car yeah and and boom you know he's like okay perfect i want you to do this to every single one and i was like which car was it it was a lamborghini goyardo and then he had you know a collection of of European cars still has that collection of European cars unbelievable so we come and monthly clean them take the dust away turn on the engines just to make sure the fluids are running and you know the most important thing to me is the trust he trusts me enough to to do that you know it's it's it means the world to me and of course you know these gentlemen if you know someone like that imagine their friendships you know they interact with people that are successful too so so that opens you so many doors even not coming the right way because you can also do something wrong and burn yourself really fast in town right yeah business right not enough to start one business because Allison you've got two so tell me about Green Casa Cleaning thank you yeah well about a year or a year and a half later after Sonoma Auto Spa started Ivan he's very entrepreneurial he starts talking to people and can just He wants to solve every problem you have in your life.

SPEAKER 3: So he was like, hey, can I can I clean your windows? It looks like they're dirty. And it started like that. So it kind of.

SPEAKER 3: Went from like looking at people's needs and you know their beautiful homes that they already owned and you know their beautiful cars so he was like what do you what do you think about like opening like a window cleaning business or power washing things like that and i was like okay well i guess i wasn't too into the idea what were you doing at the time i was working with my father with his landscaping business, which I still work with him.

SPEAKER 3: So Anyways, getting back to Green Casa, we kind of started slowly that way, like trying out the waters, you know, seeing if people wanted us to clean their windows, power wash their home. It was like mostly exterior house cleaning.

SPEAKER 3: And then people were so in love with our services because we use like vinegar and like non-toxic materials to clean the windows and stuff like that. Not like your typical Windex. That doesn't really do a great job.

SPEAKER 3: Plus, it's so toxic for us and the environment. But people started asking, hey, do you guys do housekeeping services? Do you guys do interior cleaning? And it kind of just came naturally that way.

SPEAKER 3: So he's like, people are telling me this. What should I say? Should we hire a lady and have them come? And I was like, no, if we're going to do this, we have to do it right. So I just kind of sat on the idea for a while. And one day, I don't know, I was just like doing a workout.

SPEAKER 3: And it just kind of came to me. I'm like. Like, okay, what if we do this eco-cleaning business? And it just kind of felt like that. I'm really a lot into organic holistic stuff and natural things in many ways. So I was like, what about Green Casa? Like your house cleaning, but it's going to be green.

SPEAKER 3: Like you're not going to be putting toxins in your body, the environment, your pets, etc. And also focusing it on very high-end, high-quality detail cleaning. Not just your typical come in and out and forget about the nooks and crannies that a lot of people don't look at.

DANO WEIR: Corner, you're still dirty.

SPEAKER 3: Exactly. Under the bed, under the couch, behind, whatever. So that's how it started. And we started, you know, small with like one, two girls helping us clean once a week, twice a week, three times a week.

SPEAKER 3: And little by little, we started, you know, finding connections. Now we clean for Airbnbs, property managers. Week. Clean really high-end houses. We do commercial cleaning, office cleaning. We've cleaned this space, warehouse, a couple of times.

SPEAKER 3: Yeah, so that's how it all started. And thankfully, we've done great in that side of the business too.

DANO WEIR: And what's the biggest challenge you've faced? Because this is the upside, right? This is, you're talking about, we want to talk about the wins, but there's one thing that happened. You're like, I never saw that coming. So in both of the businesses, can you share one thing?

SPEAKER 2: That was a real Curveball so out of spot too sometimes we have to have insurance you know because you i train my guys and i tell them all the time you know you have to put a little passion into what you do no matter what it is if you're cleaning a wheel or if you're you know you're cleaning a house you have to put a little passion into what you do to you know to be able to to do it better you know because people notice that you know if you can you can take your car to the car wash and don't get me wrong those guys are great and i love a few of them you know but it's not the same they have the volume you know they have to go so it's not the same so i told them you have the opportunity to be different you know i mean you can be washing a car on their driveways but they come and they wash their hands and they look you know they're oh if they see you that you're passionate and you the end of their soul is great they're gonna call you back and you can have another you know a repetitive customer so a few times also you know there's things that can go wrong just like every industry you know we have done it all From cracking a windshield that was a little broken, and we power washed it, we broke it off to burn paint on vehicles.

DANO WEIR: What kind of car did that happen on?

SPEAKER 2: That was a Shelby, Mustang Shelby, vintage one. But, you know, she's been always great. We have insurance. We have everything. Of course, you know, if you ask me, I will never think of that. But she was like, okay, we need to have this. We're going to do it right. We need this. We need that. We need that. I'm like, okay. So that saved me a few, you know.

DANO WEIR: Right. Allison.

SPEAKER 3: Curveball for Green Casa well i think i mean there's probably been many but one one good point that he brought up is sometimes when you start growing too fast you you obviously like it because you're getting busier you need to hire on board more people but sometimes it gets complicated because it's hard to i mean it's It's challenging to manage a certain amount of teams and have everything go right.

SPEAKER 3: So sometimes people miss something and you get calls from your clients, hey, they didn't do this or this got missed or... Sometimes very important people come to stay at certain Airbnbs, and you really have to put a lot of energy and time into those stuff.

SPEAKER 3: Thankfully, we haven't had a huge thing happen, but it's just the tiny details sometimes here and there that you really have to pay attention to.

DANO WEIR: Spinning plates. I mean, you just got to keep it all kind of balanced.

SPEAKER 3: Exactly, yes, especially when it's high season and you're trying to do a certain amount of properties in a certain amount of time. And like sometimes you have like four... Same day turns and one is in Sonoma, one is in Healdsburg, one isn't.

SPEAKER 3: And you've got to like, you know, so having incentives for the people, the crew that work for us that are amazing and they stretch themselves so much. And we also have to be careful, you know, with like how much are you.

DANO WEIR: Ivan, I want to get back to Autospa for a second. You talked about the paint protection and ceramic coatings. Could you talk to me a little bit more about that? Because as you've said, you know, the cars, the brands.

DANO WEIR: The models that you're working on i mean these are investment cars for a lot of people so for someone who has a car like that or is thinking about a car like that what can you give me a little bit more information on those services and why they're important for protecting a car's value yes so these are ways to freeze the paint of your car ceramic coatings we have one.

SPEAKER 2: Year coating through seven year coating to protect the paint of the car so this thing is like the best protection for the car so when you want to sell your car in the future If it's coated or it has PPF, the paint is in immaculate condition, like brand new.

SPEAKER 2: So when you want to sell the car, I mean, the value of the car, it doesn't depreciate you that much when you do those kind of services. Also, I had the pleasure of meeting a couple of guys in Carmel Events, investors that they come and they want to make money with money. So they're like, oh, I'm going to buy six of those Ferraris.

SPEAKER 2: Freeze them in my garage for a couple of years and then sell them for more money and my you know i'm gonna this year i'm gonna sell the ones that i bought you know a couple of years ago and i'm gonna make you know probably a couple of million and that and then you see them you know like with sneakers and you know come like smoking a Cuban and you're like wow smoking a Cuban cigar yeah they're you know they're like hey what are you doing you're supposed to be smoking here so there's some people that work a lot of money to be able to get a car like this or or any other car and they're like no this is my dream car i wanted to i wanted to look good so we come and you know clean it polish it coat it and of course when you put a ceramic coating on a car that you add a significant amount of shine to the car and it repeals water dust super easy to clean rock.

DANO WEIR: Chips it is the best and it's an investment too and thank you for sharing that because one of the purposes of the show is to show how everything's a market So what you just described with those guys buying those Ferraris, they're going to let them sit for six years, and then you're going to sell them for a higher value. That's an investment.

SPEAKER 2: Yes.

DANO WEIR: That is no different than people who buy their Bitcoin and hold it on a hard drive somewhere, and they wait for the right day that they're going to sell it, and they're going to protect that in a certain way to make sure that it's safe, or stocks or whatever it is that you're buying.

DANO WEIR: I mean, it's just... It's very interesting to think about it in a different way, because especially with cars, people kind of just, you know, most common cars, you kind of think of it as consumption. They always drop in value. Exactly.

DANO WEIR: This is a different world that we're talking about here. So I do want to shout out because we're sitting here in the Radical Northwest dealer. So tell me, can you tell me a little bit about some of the cars that we're sitting in front of and your relationship with Anthony?

SPEAKER 2: Yeah. So this is an SR3. There's a Radical Cup in town, too. And it's a national, it's a national community. So all these people, you know, you can see they have the names on their cars. Everything is personalized. And there are millionaires that come and just want to experience. The lap is like, they do a lap in like a minute or something. But they want to just feel the adrenaline and the power of, you know.

DANO WEIR: I mean, I want to drive it.

DANO WEIR: Super cool. I'm getting close to it. You just want to drive it, right?

SPEAKER 2: I've talked to a few of Anthony's clients and they're like, oh, you know, when I'm on the track, nothing matters. It's just me and the steering wheel.

SPEAKER 2: The wind and then i want to beat the rest you know try to win a race my phone my meals my stress is it's over there you know it's like it's like if you're gonna go on the water you cover your nose and just go everything else right here's emails phone calls you know clients problems and then you're on the underwater and then when you come up boom it's the same feeling i even and i'm like wow you know and of course i got the pleasure of being a co-pilot one time probably not the best idea because i you know i love cars but when it comes to speed and when you see that there's a turn coming how fast and then he's not breaking it was like it was like 100 110.

SPEAKER 2: And you see a little turn and that guy is just pressing more the gas instead of braking. You're like, you know, I felt, I have the feeling. I think one time I saw like a white light coming down, you know, like, oh, stop, you know. But, you know, I have the pleasure of meeting Anthony one time when I started the company. I told myself I want to be on the race.

SPEAKER 2: We have a raceway in Sonoma. There's opportunity for me to go there and, you know, start working on cars. I wanted to be different and put my company on a level. That I can only do if I can come here and start touching this type of car. So one time I was, I knock on all of these guys' doors and offer my services. He saw me like, yeah, yeah, come.

SPEAKER 2: I need you to do something for me. I want to sell this car, you know, and I want you to make sure it looks like brand new. And it was scratched. It was, you know, it was just recently scratched a little bit. But, you know, with the buffer and the right techniques, I can be able to polish it and to make it look brand new. So when he came in, he's like, oh, wow.

SPEAKER 2: Okay you're my guy now yeah that fast right like that so and then you know he showed me the rest of the cars he's he's an entrepreneur he's a that guy's a really smart man yeah and then every time i'm with him like i learned something new you know he's also owns real estate he's he's in the right he's retired now but he's still making money even if he's retired he's still making money and then he's the type of gentleman that makes money with money so that's you want to be closer those guys you know and he's he's a great guy so you're talking about relationships you're talking about you know proving your reputation in town and Allison tell me about Car Week because both of your reputations have preceded you a little bit people are learning about you so what are you doing with Car Week and Rolls Royce for people who don't know what Car Week is yes so Car Week is a very exciting and just kind of very it's a thing it's It happens in August every year in Carmel, Monterey area, Pebble Beach.

SPEAKER 3: A lot of the car brands come out and bring out their, that's where they like showcase their new models, cars, whatever.

SPEAKER 3: So we've been working for with like at Car Week for like three, four years now. We started with, I think, Maserati and Ferrari.

SPEAKER 3: A couple other brands but this year is going to be our second year working with Rolls Royce which we're very proud of because we all know Rolls Royce is like top of the line everyone's dream car they've got a pretty good reputation i believe i've heard of them it's beautiful it's just the house so they rent a house and they invite all of the people that own a Rolls Royce that want to buy a roll you have to be on their list and so we've we're getting hired Thanks.

SPEAKER 3: For both businesses, Sonoma Auto Spa does the detailing of the cars in the morning and throughout the day when people do the test drives and things like that. And Green Casa is kind of there because they host a huge event. They have parties every night, amazing things, beautiful views.

SPEAKER 3: So Green Casa is there helping with the cleaning, prepping of the house, pre, post, everything. So we're so lucky and blessed to be able to be there because it's just like another level of service. And it's another branch that we have. So it's just wonderful to be reached out to and be able to do this kind of service for those clients.

DANO WEIR: We've got entrepreneurs who are watching right now. They're wanting to learn about your business story. Something that's unique is that you're married.

DANO WEIR: Can you tell me still yeah and some people do this but some people who are married have wondered like i want to start a restaurant i've slept on the couch a few times okay well that's what i want to know about what's one thing you've learned and is has been interesting or unique about owning a business.

SPEAKER 3: As a couple well i think it's it's very challenging i have to say it's more challenging than i think we both thought in the beginning because Thankfully, we're really good friends. Even before being married, I think we're really good friends in that. The communication level that we have really helps, but it is a challenge.

SPEAKER 3: I think if you have someone else that you work with that's a partner, even if you're not married or whatever, it's always a challenge. You both think differently. Sometimes you want to take different decisions, take different routes to certain things. But it obviously gets a level harder when you share.

SPEAKER 3: Your life with them in other respects, you know, so we also have a seven-year-old and it's a lot, but I think the key is always remembering.

SPEAKER 3: First of all why you're together as a couple and second of all why you started doing this and i think we we have a common goal and a common vision so that kind of brings us together in that way when things get hard but i think it's just patience and open communication is is and obviously respecting you know each other's point of view and coming to you know a common agreement is always helpful and what she said is right.

SPEAKER 2: Right always full agreement yeah right smart guy nothing else to add to that everything she said you know yes it's it's it's definitely sometimes it's challenging but also has his good times too you know when we both create a new you know a new client or when we when we get a new contract and then we both like work hard you know through you know it's a process you know to be able to get there but when we you know we also celebrate our wins and also like you know when we lose we have to learn how to get up and just put your face up boom smile and then keep going because that's that's very important that you know learn definitely learn from the negative or things situations that don't go the way we plan so yeah sometimes sometimes that's a blessing you know when someone you know when when that happens to you sometimes when you're like oh you know why this happened to me you can be on your knees crying or you can just you know take it as an opportunity to find a solution.

SPEAKER 2: That's what I think it is. A problem isn't a problem. Opportunity for you to have a solution to find a solution one two three you can do it you know yeah someone close your door you know the door on you okay that's fine but if you turn around and you see another six doors okay you know there's those are six more support to six more opportunities you know that you can use okay.

DANO WEIR: That's fine boom you can lose one but what if you win six you know that's a question i always think of the for myself there's a great saying that says if you want to make god laugh tell him your plans you know exactly so you You never know what's in store. That's true. I, in listening to your story and researching, I've got three pillars here, themes for both of you that are consistent. Hard work, precision, and preservation.

DANO WEIR: So Ivan, I'll start with you. Who taught you to work hard?

SPEAKER 2: Well, since I was a little kid, I was in Mexico. My family was not wealthy, you know, we were like middle class.

SPEAKER 2: And we i always see my mom like working my mom is a workaholic she's she's a nurse in Mexico and she works for two hospitals she has two jobs so i was raised by a workaholic so i it's really hard not to you know i was you know i had my friends and school like with money and stuff and i didn't have that chance i was like okay i have to find a way to do it so i you know when they gave me money to get to buy food i was investing my money on buying like candies you know in Mexico and i was selling them at school you know it's funny i make i make with 10 pesos i make 101 time because i purchased you know this candy box you know with a lot of them are like hey you know this is five dollars you know in terms of so people can understand and then i was like when i was buying more you know i started and i kind of liked that you know so i did that too when i was a little kid and then also you know i had a i found in my i used to live in a complex where the garbage was like really far And people were like, I have to take my garbage all the way over there.

SPEAKER 2: So I was like, okay, you know, I'll do it for you. You know, if you pay me, I'll do it for you. And I was like, okay, yeah, you do it. Boom. How much do you want? How much do you charge? Like, oh, whatever you want to give me. Boom. And they were still paying me. So I was like, oh, okay.

SPEAKER 2: So they were telling other people, oh, the guy with the garbage, he will come on these days. I mean, they didn't want to walk like maybe a block. But I found that as an opportunity to make money, man. I was like, okay. So I was, you know, I was living in a big complex. So I was, I was.

DANO WEIR: It's a childhood story, but you're doing the same thing now. Yeah. So Allison, you've mentioned your father a couple times. Was it him that kind of taught you hard work and some of these values, or is it someone else, maybe a couple people?

SPEAKER 3: No, totally. I think it was definitely seeing both of my parents.

SPEAKER 3: They've always been hard workers. My dad used to work in the vineyards.

SPEAKER 3: He now has his own business, but he was kind of pushed to that. After being laid off by a really big wine company. So he had to start his own thing. But my mother also, she was an entrepreneur ever since kind of, I remember. I remember helping her sell things in her car.

SPEAKER 3: She would bring things from Mexico and we would sell them. And as a little girl, then she had a beauty salon because she's a hairstylist and I would help her there. So it was kind of like how I was raised, I would say. You was kind of in me naturally, but I mean, yeah, after a while you kind of learn.

SPEAKER 3: Learn how to do it and you get a passion for it. And I think we both really like seeing the end result of both of our businesses. Like when people are happy of how everything got transformed, be it the car, be it the house, be it whatever we're cleaning or touching it, you know, it's going to be better.

SPEAKER 3: And we want to give people that opportunity to do whatever they love instead of cleaning or I'm not saying that cleaning is bad, but maybe you want to have time.

SPEAKER 3: With your kids instead of cleaning your house or you want to go out golfing instead of cleaning your car you know so that's what i think we the end is we feel good giving that opportunity to people to do whatever they love most and let us take care of the other stuff what.

DANO WEIR: Does it mean to be a part of the Sonoma community and provide that level of service that either of you can answer this to provide that level of service feel like you're contributing in that way i think it's Wonderful.

SPEAKER 3: I think. I think that's what drives us is having that passion to be of service. And Sonoma is a great community. We, I think a lot of people know us and we know a lot of people now through this and like other means too. But it's great because it's a small and big community in a way and there's many different needs.

SPEAKER 3: But I think it's great to be able to be seen as people who come and solve this and that, you know. And if Ivan is... Is a big people pleaser. He loves to help. He's always looking for ways to make people's lives better.

DANO WEIR: He's, we should hang out.

SPEAKER 3: Yeah. And it's, it's great. And he is always like, I tell him, you always like have this eye for looking at opportunities. And now he's developing like a little marketing thing that he's doing. I knew there was, he's yeah, he's, he is. Really good with like making video, social media videos and stuff. And he loves it. And he he's now turning that into a business. So hopefully that goes on the right path, too.

SPEAKER 3: And I'm sure he's going to be successful. He really has a passion for it. I can see it. But anyways, I was saying that I think we both love to be of service and make an impact, positive impact in the community, in whichever, whomever's. People's lives we touch. We like to, you know, leave a positive impact in whatever way we can. So, yeah, I think that's part of it.

SPEAKER 2: And I want to close it with everything is an opportunity. Even you can see a woman crying right now. She can be crying in tears. There's someone selling tissues or Kleenex. You know, for every problem, you know, that someone can have, there's a solution. And then you can take that as an opportunity to find.

DANO WEIR: Are you going to run for office?

SPEAKER 3: Hopefully not.

DANO WEIR: He's smart, man. I like that. Thank you so much for checking out the episode today. They are Green Casa Cleaning and Sonoma Auto Spa. The websites are super easy to find. It's greencasacleaning.com. It's sonomaautospa.com. You can book them for yourself. You can tell your friends about them.

DANO WEIR: You can learn more. My name is Dan O'Weir. I'm the marketing director for Sonoma Wealth Advisors. We're a financial advisor here in town, fiduciary planning-led firm, and we're always seeking new clients. We're always seeking new friends.

DANO WEIR: The reason why we do this show is we're trying to show that there's a money story in everything, that investing in your business, investing in the Market is really, those two are not that different. So we hope you've enjoyed It's All Money so far if you want to learn more about Sonoma Wealth check us out at sonomowealth.com and we'll see you next episode Thank you.

SPEAKER 2: Thank you very much.

DANO WEIR: Thanks for watching and listening to It's All Money. We hope today's episode shared information to increase your financial confidence. Now is the time in the show for the voiceover with a bunch of words at the end. Listen close, though. You might find out something you didn't know.

DANO WEIR: It's All Money is powered by Sonoma Wealth Advisors. Sonoma Wealth Advisors helps individuals and families in Northern California and across the country with building, managing, and sustaining wealth.

DANO WEIR: You Sonoma Wealth is a comprehensive, holistic finance solution offering financial planning, asset management, tax planning, 401k solutions, and appropriate insurance. Take our free wealth analysis now at SonomaWealth.Com. If you haven't already, like and subscribe to It's All Money on YouTube, Spotify, and Apple Podcasts.

DANO WEIR: It's All Money features human hosts, musicians, editors, video crew, and voiceover talent. Video production by Forz Media in Roanoke Park, California. Online at forzmedia.com. Music by Neon Beach, Sparkle Rising on Soundstripe. Voice over by me, Dano.

DANO WEIR: Thank you for listening to the very end. We appreciate diligent viewers and listeners. Fermata Advisors LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or is excluded or exempted. From registration requirements.

DANO WEIR: This content was produced by Fermata Advisors, LLC, DBA Sonoma Wealth Advisors, DBA Fermata 401K, DBA Fermata Tax. The opinions expressed by Fermata Advisors, LLC on this show are their own.

DANO WEIR: Information presented on this program is believed to be factual and up-to-date, but we do not guarantee its accuracy, and it should not be regarded as a complete analysis of the subjects discussed. Discussions and answers to questions do not involve the rendering of personalized investment advice, but are limited to the dissemination of general information.

DANO WEIR: A professional advisor should be consulted before implementing any of the options presented. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies.

DANO WEIR: Investments involve risk and, unless otherwise stated, are not guaranteed. Information expressed does not take into account your specific situation or objectives and is not intended as recommendations appropriate for any individual.

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