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The Power of Balance: Why Women in Leadership Are Essential to the Future of the RIA Industry

April 15, 2026   Jackie Egidio, MBA | Chief Operating Officer, Sonoma Wealth Advisors

The registered investment advisory industry is experiencing rapid growth, with more firms, more clients, and more assets than ever before. At its core, this is a relationship-driven business built...

Longevity Risk and the Importance of Sustainable Planning

April 05, 2026

As life expectancy continues to rise, longevity risk, the possibility of outliving retirement savings, has emerged as a central concern for both individuals and financial institutions. Sonoma...

Inheritance and Grief: Psychological Vulnerabilities and Financial Implications

March 20, 2026

The transfer of wealth following the death of a loved one often coincides with a period of intense grief. This emotional state can impair cognitive functioning and decisionmaking, leaving heirs...

Understanding The Investor's Mind With Behavioral Finance

March 20, 2026

Financial markets are mathematics.  While that is technically true, as usual, there's more to the story.

The market is a collective of people, machines and conditions making decisions with the...

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