Resources

Decoding Difficult Topics and Questions
Addressing Your Money Questions, One Post At A Time
When the Unthinkable Happens: A Financial Guide for Women Facing the Loss of a Spouse

November 06, 2026   Shelby Wirick, AIF® | Sonoma Wealth Advisors

A calm, practical guide for women facing the loss of a spouse: what to focus on in the first 90 days, which decisions can wait, and how to guard against fraud.

What The $2.5 Trillion Down Day Was

November 06, 2026

Two and a half trillion dollars. One trading day. That's the kind of number that makes you check your account before you've even finished your coffee. But the size of the drop only tells you so...

Why Stocks Fell as The Fed Holds

October 30, 2026

Large cap stocks fell Friday as Amazon, Google and Intel earnings repriced AI expectations while the Fed held rates steady and Treasury yields eased. This week on On The Markets we explain why the...

Are We in an AI Bubble? 10 Charts Claude Picked

October 29, 2026

What happens when you hand a year of market slide decks to an AI and ask it to analyze if we're in an AI bubble? Sonoma Wealth Marketing Director Dano Weir did exactly that, feeding every deck...

Your Hidden Return: A Tax Planning Checklist for Wealth Builders

October 28, 2026   Sonoma Wealth Advisors

Growing wealth is essential to long-term financial security. Being thoughtful about taxes can help you keep more of what you earn.

The AI Buildout Just Got Repriced

October 24, 2026

AI chip stocks experienced their fair share of volatility this week, despite how the week ended. Is this further rumblings of an AI selloff? Or something else entirely? Let's find out On The...

Sonoma Wealth Advisors’ Fall 2026 Advisor Meeting: Learning and Connection in Sonoma

October 22, 2026

Last month, the teams at Sonoma Wealth Advisors, Fermata Tax, and Fermata 401k gathered at the Fairmont Sonoma Mission Inn for our annual advisor meeting—a time to learn, reconnect, and strengthen...

Is the AI Bubble Being Tested? Debt, 5% Yields and the Rotation Out of Tech

October 16, 2026

Tech stocks pulled back this week as investors questioned the debt funding the AI buildout, while the Dow gained 550 points Thursday as money rotated into other sectors. With the 10-year Treasury...

Inside Impact100 Sonoma: The Women's Giving Circle Changing Sonoma Valley

October 14, 2026

"The women have taken over It's All Money!" - Jackie Egidio, 2026

 

On a special episode of It's All Money, Sonoma Wealth COO Jackie Egidio and Financial Advisor Shelby Wirick dive deep on...

Strategic Philanthropy in Focus: Legacy Giving, Donor-Advised Funds, and the Future of Charitable Impact

October 12, 2026   Shelby Wirick, AlF®, Financial Advisor, Sonoma Wealth Advisors

Charitable giving in the United States has grown steadily even through periods of economic uncertainty. What has changed is not only the amount being given but the way it is being given.

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